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Floréac's mission

"Our customers are retailers specialised in pot plants. They want to encourage shoppers to buy at their points of sale by responding to the consumer's need for nature, atmosphere (lifestyle) and experience."

"We put our customers' mind at rest by supporting and improving the profitability of the indoor and outdoor pot plant categories at their points of sale as much as possible."

"On the basis of the individual needs of our (groups of) customers, we provide specific solutions through commercial and logistic services:

  • Together with our customers' purchasing managers and our suppliers, we develop new product lines tailored to their retail concept as much as possible.
  • We guarantee a reliable and efficient supply chain from nursery to marketable product at the point of sale."


we live plants!

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